Andy Mineo and Lecrae’s “Coming In Hot” is catching fire on social media this week. The song has been trending at #2 on Instagram Reels for the past month and has over 130,000 uses on IG Reels. With the song on track to be certified Gold by the RIAA, Mineo recently responded to the song’s virality by posting a video of the story while announcing a gold plaque giveaway to the best UGC video and Lecrae recently recorded his own response. Over the past three weeks, the song has been used by Kim Kardashian, Jordyn Woods, Kristen Bell, Commonand more. Additionally, since its release in 2018, it has been used to launch Will Smith’s inaugural TikTok channelwas selected by Steph Curry as theme song to his life and Lebron James and the Steelers featured the song on social media. Fox Sports and ESPN MLB also highlighted the viral hit for various promotions, and it was also featured during the NFC Offense video and 创造营 2020 (CHUANG2020) (Chinese Girl Band Competition).
To date, the “Coming In Hot” has sold over 415,000 units, without any radio or major label support and has over 58 million lifetime streams since its release in 2018 when it debuted on Reach Records’ first summer playlist.
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Author: Jessie Clarks
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