On the heels of a double Dove Award win and the release of their 16th album that debuted at No. 1 on the iTunes Christian chart, trio Selah, today announced the launch of 3CR8 Coin (a nod to their new label, 3Cre8tive) to give them unprecedented access to the global fan base on and off the stage via Rallyan open platform that allows creators, influencers, celebrities, and brands interested in crypto to launch their own currency. Today’s launch marks the first time a Christian artist has launched their own digital currency and makes Selah one of the first established artists to engage their fans through a personal token.
Starting today, the Selah 3CR8 coin will be distributed to their most loyal fans via Rally.io.
Benefits of purchasing at launch include:
– Live Video Chat: A 10-minute live virtual video call with a Selah member | $200 Selah 3CR8 Coins
– Personalized Greeting: Receive a personalized greeting for any occasion (including birthday, anniversary) directly from a group member | $150 Selah 3CR8 Coins
– Selah’s New Album Download: Step Into My Story Digital Album Download | $20 Selah 3CR8 Coins
“I grew up in Congo, Africa, where my family founded the Laban Bible Institute and opened a medical clinic, women’s literacy program, and a massive radio station,” said Todd Smith of Selah. “Having witnessed firsthand the stifling devastation of economic inequality, the equalizing potential of cryptocurrency and its ability to remove suppressive financial barriers on a global scale is exciting. Selah is proud to partner with Rally as one of the first established music artists—and the first in the Christian music genre—to launch our own digital currency.”
Adds Selah’s Allan Hall, “With PayPal recently enabling cryptocurrency as a funding source for its 26 million merchants, we believe the opportunities to uplift developing countries and support creative communities through decentralized finance will begin to grow exponentially. We’re thrilled to be on board as early adopters, and I can’t wait to share this new experience with our fans.”
“Rally enables artists like Selah to provide more value, access and benefits to their fan base while leveraging an entirely new revenue model that they control,” said Mahesh Vellanki, co-founder of Rally.
Selah joins an ever-growing list of creators, celebrities, and brands interested in crypto, including international soccer star Keisuke Honda, global esports organization Gen.G, gamer FanHOTS, and more. Rally is funded by a mix of VCs including Andreesen Horowitz, Canaan, Battery Ventures, Green Bay Ventures, and other leading blockchain VCs, entrepreneurs, and more.
Author: [email protected] (Jessie Clarks)
Link to the source of the publication
( —)
