Nathaniel Bassey refuses YouTube monetization of the Hallelujah Challenge
Nigerian pastor and gospel singer Nathaniel Bassey has refused to monetize his YouTube channel for the Hallelujah Challenge 2025. The decision would have cost him about 1.4 billion naira in potential revenue.
Background of the Hallelujah Challenge
The Hallelujah Challenge is an online worship and prayer session launched in 2017 by Nathaniel Bassey. The 2025 edition took place from October 7 to 31, attracting millions of global participants via YouTube and other platforms.
These nightly sessions last about an hour and include spontaneous singing and prayer. Bassey’s YouTube channel has over 1.5 million subscribers, generating massive traffic without ads.
Statement from Nathaniel Bassey
During the session on the 23rd day, October 29, 2025, Bassey explained his choice. He said: “God didn’t tell me to monetize. People criticize me, but I won’t do it. »
He also warned about scammers cloning his channel to broadcast fraudulent streams and monetize illegally. Only the official channel “NathanielBasseymain” is authentic.
Estimation of refused income
Analysts estimate that monetization would have brought in 1.4 billion naira annually, or around 5 million per video. This sum comes from global views, with two editions per year of 21 to 24 days each.
Bassey views the challenge as a spiritual mission, not a commercial one. He rejects criticism, saying God will provide otherwise.
Reactions and implications
The faithful hail this position as a testimony of spiritual integrity. Some debate the financial challenges for online ministries.
This approach contrasts with other monetized worship events. It raises questions about the balance between sacred and commercial in digital technology.
The Hallelujah Challenge remains free, preserving a sanctuary atmosphere for participants around the world.
