Alexxander, first Hispanic artist of Reach Records, launches Very deseos : A gospel reggaeton carrying hope
A reggaeton-gospel fusion of theLatino gospel artist Alexxander
February 7, 2025, Alexxanderfirst Hispanophone artist signed in Reach Records (mythical label of Christian hip-hop founded by Lecrae), reveals Very deseos. This single marks a turning point by mixing Urban reggaeton And engaged gospela daring innovation in the world of Latin Christian music.
A spiritual message at the heart of rhythms
Produced by Enzo, the title explores a Redemption quest Through poignant words:
- “Te Pido Socorro Dios / Ven y Sana Mis Heridas” (“I ask you for help, God / come to heal my wounds”)
- A Metaphorical clip accompanies the song, illustrating a spiritual transformation where the protagonist exceeds his channels to find freedom in God.
Reach Records strategy to conquer Latin America
With this signature, the label strengthens its establishment in the explosive Latin marketexplicitly targeting the 600 million Hispanophones around the world. Lecrae explains:
“Latin music shapes the sound of the world. Alexxander has a sacred fire to touch this generation. »»
Family inheritance and commitment
Son of Luis Santiago (Pioneer of Latino Gospel), Alexxander embodies a new generation of artists committed. His recent projects include a school tour in Guatemala and collaborations with Christian NGOs, aligning his music to his faith.
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Sources:
Gospelmusic.org
Instagram of Reach Records
Official clip on YouTube
Official Reach Records website
