BET brought together the biggest names in gospel music for an unforgettable evening of dynamic performances and moving tributes at the annual celebration, “Stellar Gospel Music Awards”. “Stellar Awards” was the #1 program of the night on all television for Black P2+ viewers excluding sports with 867,000 total viewers on the first night (Live+3, simulcast on BET and BET Her on 8/1/21). On BET alone, “Stellar Awards” earned a 0.243 P18-49 rating and 798,000 total viewers P2+, up 104% year-over-year.** The telecast was up 18% in Live+3 (adults 18-49, BET alone). BET now has the top 3 cable awards shows of 2021 for Black viewers: “BET Awards” (No. 1), “NAACP Image Awards” (No. 2) and “Stellar Awards” (No. 3) excluding sports.* Hosted by gospel Jekalyn Carr and Tye Tribbettchart-topping, this year’s ceremony featured an eclectic mix of gospel legends and industry standard-bearers as well as the unstoppable force of young contemporary artists spreading the gospel in new ways. A new generation ofgospel artists came forward and demonstrated at the celebration, testifying to the genre’s staying power. The big winners of the 36th Stellar Gospel Music Awards included Pastor Mike Jr., who was named Artist of the Year and won Rap/Hip Hop Gospel Album of the Year and Urban/Inspirational Single or Performance of the Year. Kierra Sheard was celebrated at the ceremony with Song of the Year and Contemporary Album of the Year, and Maverick City Music won New Artist of the Year and Album of the Year. Other multiple Stellar Award winners included Jonathan McReynolds, who was named Male Vocalist of the Year, Contemporary Male Vocalist of the Year and Part of a Group who won Producer of the Year; and Tasha Cobbs Leonard, whose wins include Albertina Walker Female Vocalist of the Year, Praise and Worship Album of the Year and Contemporary Female Vocalist of the Year. Among the many highlights of “The Greatest Night in Gospel Music“, Yolanda Adams, Tamela Mann and Avery Sunshine came together to deliver a powerful tribute to Lady Tramaine Hawkins, who received the Aretha Franklin Icon Award from Toyota. The trio performed a medley of well-known Hawkins songs such as “Holy One,” “Changed” and “Going Up Yonder.” The Clark Sisters, who received the James Cleveland Lifetime Achievement Award presented by AT&T, also performed rousing renditions of “Is My Living In Vain,” “Blessed & Highly Favored,” “You Brought The Sunshine” and “His Love.” The legendary group received three nominations for this year’s Stellar Awards. Kierra Sheard, Sheléa, Christina Bell, Jonathan McReynolds, Mali Music, CeCe Winans Pastor Mike Jr., Jekalyn Carr, Maverick City Music, Jokia, Terrian and Nia Allen also delivered moving performances. Social media lit up during the event, generating over two million impressions with posts featuring performances, winners and other highlights. Audiences and artists alike were thrilled to return to an in-person ceremony after the Stellar Awards went virtual last year due to pandemic lockdowns. COVID-19 safety protocols were enacted as part of the in-person event. The ceremony, held at the Schermerhorn Symphony Center in Nashville, Tennessee, on Saturday, July 10, will also run in various markets for national broadcast syndication from August 7 to September 5. The Stellar Awards not only honor the best performances of the year in the genre, but also honor gospel music icons and those who have been instrumental in championing the gospel industry. AT&T is proud to be this year’s presenting sponsor. With the support of additional sponsors including State Farm (Song of the Year presenter), Toyota, P&G (Traditional Vocalist presenter) and McDonald’s Inspiration Celebration Gospel Tour, the Stellar Awards Gospel Music Awards 2021 is set to be the gospel event of 2021. For further updates, follow The Stellar Awards on social media and check theirwebsite. For more information about the “Stellar Awards” visit, STELLARAWARDS.COM And PARI.COM. Follow The Stellar Awards on social for updates and more @TheStellars *Source: Nielsen | 2021 Awards Shows Ranked by Average Blk P18-49 Imps (Home Network Only) **Source: Nielsen | 8/21/21 Stellar Awards Premiere (vs. YAGO Premiere as noted)
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Author: Jessie Clarks
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