Who is Maranda Curtis?
Award-winning gospel and worship singer-songwriter Maranda Curtis is collaborating to promote liver cancer prevention in the African American community. The acclaimed artist is joining forces with Blue Faery: The Adrienne Wilson Liver Cancer Association to launch a public service announcement (PSA) campaign. This initiative will culminate in a live stream event featuring doctors and experts on Saturday, February 19, at 1:00 p.m. ET in partnership with the National Black Church Initiative (NBCI), focusing on faith communities under the banner “Love Your Liver.”
What is the “Love Your Liver” Campaign?
The “Love Your Liver” campaign aims to raise awareness about the importance of liver cancer screenings for at-risk populations, specifically help them catch and treat cancer early. Liver cancer poses a significant threat to the African American community, which experiences a higher mortality rate compared to the general U.S. population. In 2019, chronic liver disease ranked as the eighth leading cause of death among non-Hispanic blacks aged 45 to 64, often linked to hepatitis C, a condition that is twice as prevalent in this community. Early interventions can make a substantial difference in saving lives.
The Mission of Blue Faery
Blue Faery’s mission has been to prevent, treat, and cure primary liver cancer, especially hepatocellular carcinoma (HCC). Founded by Andrea Wilson Woods to honor her sister Adrienne, who succumbed to stage IV liver cancer at age 15, the organization emphasizes research, education, and advocacy. A primary objective is to inform the public about liver cancer risk factors and promote early detection, a necessity given the aggressive nature of liver cancer in the African American community.
The Importance of Community Engagement
“I am proud to lend my voice to the ‘Love Your Liver’ campaign to encourage African Americans to remain diligent about liver cancer screening,” Curtis stated. Her partnership with Blue Faery underscores the campaign’s importance in raising awareness. Woods echoed this sentiment, highlighting the critical need for regular screenings in the African American community. With liver cancer targeting this demographic more aggressively, community engagement is essential to ensuring that individuals seek regular screenings.
Maranda Curtis’s Musical Journey
Alongside her advocacy work, Maranda Curtis has made significant strides in her music career. Since releasing her debut single in 2012, she has captured the hearts of many with her powerful confessional hits. Her latest album, DIE TO LIVE, is set to launch on February 18, 2022, further showcasing her talents and dedication to impactful causes.
Conclusion and Call to Action
For more information about the “Love Your Liver” campaign, interested individuals can visit https://loveyourliver.us. To explore Maranda Curtis’s music and contributions, visit https://www.iammaranda.com/. This joint effort represents a commitment to improving health outcomes within the African American community, emphasizing the critical importance of education and early intervention in the fight against liver cancer.
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