From the emergence of OutKast and Goodie Mob in the early ’90s to Ludacris and TI at the peak of 2000, and more recently with Lil Baby, Migos, Young Thug, Gucci Mane and Future, Atlanta has earned its New York Times designation as the “center of gravity of hip hop”. Adding to the mix is Reach Records artist 1K Phew, an Atlanta native who takes trap hip-hop into a new realm that’s equally at home in the club or church and dubs it “Gospel Rap.” culture and variety of Atlanta’s musical landscape.
After releasing No Church In A While, a collaborative album with two-time Grammy Award-winning artist Lecrae, 1K Phew is preparing his debut solo album, As I Am, and has released the album’s lead single, “The Offering”, produced by Phenom. The fun and energetic music video for “The Offering,” directed by Derrell Lamar, recreates one of the church robbery scenes from the Screen Gems/Cube Vision comedy, “First Sunday” (2008), written, produced and directed by David E Talbert and featuring Ice Cube, Tracy Morgan, Katt Williams, Loretta Devine, Malinda Williams, Regina Hall, Michael Beach, Rickey Smiley, Olivia Cole and more.
In 1K Phew’s version, a bake sale-turned-scam is overturned when 1K Phew holds down the church. Like a modern-day Robin Hood, he returns the money to the community, starting with the Water Boys of Atlanta, then he gives a wad of cash to a surprised grandmother, and finally to a homeless man in need of a good deed. “I chose to parody First Sunday for the video to show the world more of my personality. I want to take my fans on a journey and keep them on the edge of their seats. Watch “The Offering,” 1K Phew’s comedic recreation of the video. The single “The Offer” is available to stream now. To stream now, click here.
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Author: Jessie Clarks
