Grammy®-nominated singer-songwriter Deitrick Haddon and trap music king Zaytoven delivered an explosive performance of their new collaboration, “Sick World” (Black Own Black Entertainment/Tyscot), on ABC’s “GMA3” this week. Backed by a five-piece band — including Zaytoven on keytar — Haddon gave a riveting performance of the rocking track that chronicles the debate over wearing masks and taking vaccines in the age of COVID-19. It’s a delightfully relevant and infectious song that exudes the hard bite of Childish Gambino’s “This is America” while offering the optimistic hope that Kendrick Lamar envisions in “Alright.”
“The beautiful thing is you can’t put Gospel music in a box, and you can’t put Trap music in a box…” Haddon told GMA3 hosts TJ Holmes and Amy Robach when they asked how the two superstars met. “He [Zaytoven] has a love for gospel music. I have a love for gospel music and trap music, believe it or not, and we just put it together and created something so beautiful that I think everyone is really going to enjoy it.
The Detroit native premiered the song at one of Joe Biden’s inaugural events a few weeks ago and the music team at Warner Bros. Records began working the song on R&B radio.
Sick World is the first release from Haddon’s new recording label, Black Own Black Entertainment, which is marketed by Tyscot Records and distributed by The Warner Music Group. Over the course of his 25-year career, Haddon has garnered two dozen radio hits, including ten Billboard Top 10s and the No. 1 hits, “Open Door Season” and “A Billion People.” He has also earned three nominations at the GRAMMY® Awards.
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Author: Jessie Clarks
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