Do you think an artist or musician should have a press kit?
As a Christian artist, your primary mission is to evangelize, to reach more people, your music must travel as far as possible. For this to happen, having your YouTube or Facebook page will not be enough, you need a team made up of promoter, media, in short, a solid marketing team.
If you are ready to share your talent and faith with a wider audience, it is essential to have a “ press kit » effective in attracting media attention.
In this guide, I give you 8 important steps to create your “press kit”. It’s time to harness the incredible power of a well-designed press kit to propel you to success. Here are the steps to follow:
Information collection
First, collect all the information essential about yourself as a Christian artist or musician. This may include your biographyyour achievements, your influences, your spiritual journey and the messages you want to share with your audience.
At this point, if you already have a biography on BGospel Magazine, you can use your BGospel.com link which presents in 1 page, everything you have like music, interview, poster, etc. If you are not yet sure BGospel Magazinecontact us via WhatsApp or email.
Writing a biography
You do not have any ? So, write a clear and concise biography that highlights your journey as an artist and your commitment Christian. Include your musical achievements, previous concerts, collaborations and anything else relevant. Consider including information about your musical style to help the media better understand your artistic universe.
The team of BGospel Magazine can always help you, if you do not have a biography, find out about our “À la carte” services HERE.
Creating a portfolio
Select your best photos and videos to create an attractive portfolio. Visuals are key to capturing media attention and helping viewers get to know you better. Be sure to include footage of your live performances, studio work, and times of prayer.
We previously published an artist on the importance of having quality images available HEREI therefore invite you to read this article.
Preparing a press kit
Assemble all of the above into a digital press kit. It should include your bio, portfolio, links to your songs or album, contact details and any other relevant information.
Make sure your press kit format is easily accessible and downloadable online. One more time, BGospel Magazine can add your press kit to your page and available for download for free.
Search for evangelical media
Identify relevant evangelical media such as magazines, websites or radio stations specializing in Christian music. Do some research to find the contacts of journalists or managers who cover the music/artists section.
Writing a press release
Write an informative and engaging press release to announce your arrival on the Christian scene. Highlight your background, your current projects, your upcoming performances and any other information that could be of interest to evangelical media. Keep it short and direct, emphasizing your passion for sharing your Christian message through your music.
Sending the press kit
Once everything is ready, send your press kit in digital form to the evangelical media outlets you have identified. Use a personalized email for each recipient. Let’s stop for five seconds.
Note the word “personalized,” so sending a group email to multiple media outlets is strongly discouraged. A media worthy of the name should not be in a friend’s broadcast. Make yourself valued.
Write a short essay explaining why you think your music would be relevant to their audience. Don’t forget to include a download link for your press kit and contact details.
Follow-up (The crux of the matter)
Once you’ve sent out your press kit, follow up with the media to make sure they received it and are interested in your music. Be professional, respect their schedule, and be prepared to provide additional information if necessary.
By following these steps, you will be well prepared to present your Christian music to evangelical media. Good luck in your career as an artist and in your mission to share your faith through your music
Understanding the psalmist according to the Bible, Role, attitude, his daily life
A clear and concise checklist to follow when releasing your music
