Renowned rap/hip-hop artist 5ive (Craig James) has been named managing partner of True Breed Records, it was announced today. 5ive, along with business partner Ray Ortiz, will now oversee all day-to-day operations of the label. True Breed is an imprint of Nashville Label Group, a multi-genre record label launched three years ago by Seventh Day Slumber founder and frontman Joseph Rojas.
“First and foremost, I want to thank the Lord for this amazing opportunity,” shares 5ive. “As an artist on True Breed, I could not have imagined that one day I would become an Associate Director. With Joseph’s blessing and support, Ray and I are excited about this new journey. Our desire is for Jesus to be glorified in word and deed as we help win the lost to Christ through the power of music.” Also the first artist signed to True Breed, 5ive released his major label debut, Family Business, in 2019. Produced by 5ive and SPEC (Flame, V.Rose), the 14-song set chronicles 5ive’s past struggles with addiction and his miraculous redemption. Infused with themes of unity and love, Family Business features names such as V.Rose, SPEC, Datin, and J. Carter, among others. 5ive’s sophomore True Breed set will bow later this year. Born Craig James, 5ive takes his stage name from the biblical number for grace and favor. A tumultuous childhood led the rapper to drug addiction by the age of 21. In late 2010, exhausted and unable to sleep for days, 5ive undoubtedly heard God’s voice telling him to go to church. He surrendered his life to Christ by entering the church, where his aunt was pastor, and a few months later—with no musical experience or formal training—5ive wrote his first Christian rap song. He has since released several projects, including Ignition, Ain’t Supposed To Be Here, and Flight 393.
Nashville Label Group was formed in 2018 by Joseph Rojas, founder of Seventh Day Slumber and leader and creator of City RockFest and Summer RockFest Tours. The label’s True Breed and RockFest Records imprints are distributed by New Day Christian Distributors, with digital distribution by Capitol Christian Music Group.
The post office 5ive Takes Helm of True Breed Records first appeared on TCB.
Author: Jessie Clarks
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